My name is Jake Fine and I am a blue-collar worker from Elkhart, IN who believed there was more to life; inspired to make a difference, to Be Better. The Be Better Brand is meant to motivate and create impact through actions developed around, “Know Better. Do Better. Be Better.” 

Each day we have the choice to Be Better in every aspect of our lives.  

My goal is to inspire people to create a mindset revolving around the way you look, feel, the decisions you make and actions to improve yourself and those around you.

I hope that every time you wear Be Better apparel, you are inspired and reminded that you can make a difference and “Be Better”.